Marginal Analysis

question 234

Multiple Choice

Marginal analysis

• A) reveals the range of prices that should be profitable.
• B) can be used to set prices, but it does not give you any idea what quantity might be sold at that price.
• C) does not need an estimate of the demand curve.
• D) usually suggests the same price as break-even analysis.
• E) None of these alternatives is correct.

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Definitions:

Prospect's Objection

The concerns or hesitations raised by a potential customer against purchasing a product or service.

Reason To Buy

The motivation or justification that persuades a customer to make a purchase.

Objections

Resistance or doubts expressed by a potential customer, highlighting concerns or questions regarding a product or service.

Prospect's Objection(s)

Concerns or doubts raised by a potential customer that a salesperson needs to address to move forward with a sale.