The Problem with Sales-Oriented Pricing Objectives Is That

question 240

Multiple Choice

The problem with sales-oriented pricing objectives is that:

• A) many managers are evaluated by their level of sales.
• B) larger sales don't necessarily lead to higher profits.
• C) the number of units sold does not consider possible growth in the market.
• D) sales growth usually leads to declining profits.
• E) None of these alternatives is correct.

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