One of the Big Problems with Using an Advertising Agency

question 105

True/False

One of the big problems with using an advertising agency is that the advertiser must stick with the agency for a long time-at least two years-even if the agency's work is not satisfactory.

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Definitions:

Spending Variance

The difference between the actual amount of money spent and the expected (or budgeted) amount during a certain period, usually analyzed for cost control purposes.

Budgeting

The process of creating a plan to spend your money, enabling you to determine in advance whether you will have enough money to do the things you need or want to do.

Planning Budget

A financial plan that estimates future revenues, expenses, and resource needs for a specific period.

Refurbishing Materials

Refurbishing materials are materials and supplies used in the process of renovating and restoring products or buildings to good condition.