Which of the Following Statements About Sales Promotion Is NOT

question 1

Multiple Choice

Which of the following statements about sales promotion is NOT TRUE?

• A) Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final consumers.
• B) A particular sales promotion activity usually lasts for only a limited time period.
• C) It is generally used to complement the other promotion methods.
• D) Sales promotion objectives usually focus on prompting some long-term action.
• E) Sales promotion can often be implemented quickly and get sales results sooner than advertising.

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Definitions:

Company's Product

Goods or services offered by a company to its customers, representing the output of the company's business activities.

Weight-to-Volume Ratio

A measurement indicating how much weight occupies a certain volume, important in fields like shipping and material science.

Value-to-Weight Ratio

A measure that compares the value of a product to its weight, often used in shipping and trade to determine the cost-effectiveness of transporting goods.

Supply-Chain Members

Businesses or entities involved in the process of producing and delivering a product or service, from raw material suppliers to manufacturers to retailers and finally to end consumers.