Which of the Following Statements About Advertising Objectives Is FALSE

question 89

Multiple Choice

Which of the following statements about advertising objectives is FALSE?

• A) They should be as specific as possible.
• B) They should be more specific than personal selling objectives.
• C) They should be left to creative ad agencies, not the marketing manager.
• D) They should flow from the overall marketing strategy.
• E) They should set the framework for an advertising campaign.

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