Comparative Ads for a Product Work Best in Which Stage

question 15

Multiple Choice

Comparative ads for a product work best in which stage of the adoption process?

• A) Awareness
• B) Interest
• C) Evaluation and trial
• D) Decision
• E) Confirmation

---

Definitions:

Highest Wavelength

Refers to the longest wavelength of light within a spectrum, typically associated with the lowest energy transition.

Acceptable Name

A term or name that is officially recognized and widely accepted in a specific field or context.

Compound

A chemical combination of two or more elements in precise ratios.

Acceptable Name

A name for a chemical substance that follows current nomenclature rules and is agreed upon by scientific organizations.