If the Advertising Objective Is to Convince Potential Customers That

question 239

Multiple Choice

If the advertising objective is to convince potential customers that a new brand of car wax does an excellent job, what medium would be best for communicating this benefit?

• A) Television
• B) Magazines
• C) Yellow Pages
• D) Billboards
• E) Newspapers

---

Definitions:

Preliminary Food

Initial or preparatory food items or courses served before the main meal.

First Task

The initial or primary action that needs to be accomplished at the beginning of a process or project.

Follow-Up Session

A meeting scheduled after an initial session to review progress, discuss challenges, and plan future steps.

Set Goals

The act of establishing specific, measurable, achievable, relevant, and time-bound targets or objectives.