Each Sales Manager and Salesperson Needs to Think About the AIDA

question 195

True/False

Each sales manager and salesperson needs to think about the AIDA sequence in deciding what sales approach to use and in evaluating a possible presentation.

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Definitions:

International Strategy

A plan formulated by a business to expand its operations and compete in global markets, often involving exporting, licensing, or direct investment overseas.

World Market

An international economic system for trading goods, services, and capital across global borders.

Meganational Strategy

A business approach focused on operating and competing globally, while balancing both local responsiveness and global integration.

Autonomy to Adapt

The ability of an entity or individual to independently modify behaviors or methods in response to changing conditions.