To Guarantee Good Media Selection, the Advertiser FIRST Must Clearly

question 18

Multiple Choice

To guarantee good media selection, the advertiser FIRST must clearly specify its

• A) promotion objectives.
• B) target market.
• C) budget.
• D) advertising campaign.

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Definitions:

U.S. Population

Refers to the total number of people living in the United States at any given time, often used in demographic studies and policy making.

Marketers

Professionals or companies who specialize in creating and executing marketing strategies to promote products, services, or brands to target consumers.

Demographics

Data concerning the population and specific segments thereof, including details on age, gender, income, and educational levels.

Elementary School

An educational institution for early stages of formal education, typically for children from kindergarten through to about fifth grade.