When an Online Ad Is Delivered to a Person's Computer

question 84

Multiple Choice

When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called:

• A) pay-per-click targeting.
• B) pioneering targeting.
• C) pay-per-view targeting.
• D) copy thrust targeting.
• E) behavioral targeting.

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Definitions:

Passivity

The trait of being inactive or submissive, often resulting in the absence of response or resistance.

Retardation of Learning

The slowing down or hindrance in the acquisition of knowledge, skills, or behaviors, often due to external or internal factors.

Generalized Conditioned Reinforcer

A type of reinforcer that has become reinforcing through its association with one or more other reinforcers, often used in operant conditioning.

Primary Reinforcers

Innate reinforcing qualities such as food, water, and relief from pain, which fulfill basic biological needs and do not require learning to be effective.