Which of the Following Statements About Advertising Agencies Is FALSE

question 116

Multiple Choice

Which of the following statements about advertising agencies is FALSE?

• A) Advertising agencies are specialists in planning and handling mass selling details.
• B) Most advertising agencies are small-with 10 or fewer employees.
• C) The largest advertising agencies account for most of the billings.
• D) Advertising agencies are independent of the advertiser and have an outside view.
• E) None of these statements about advertising agencies is FALSE.

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Definitions:

Scientific American

A popular science magazine that features articles on various scientific topics for a general audience.

Operational Definition

A description of a variable in terms of the specific process or set of validation tests used to determine its presence and quantity.

Correlation Coefficient

A numerical measure of the degree and direction of association between two variables.

Cancer

A broad term for diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.