When an Apple Customer Tells a Friend How Much She

question 330

Multiple Choice

When an Apple customer tells a friend how much she likes her new iPad, what type of consumer communication is this?

• A) Must buy
• B) Reminder
• C) Pass-along
• D) Pioneering
• E) Persuading

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Definitions:

Military Boot Camp

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Freud's Term

A reference to concepts or terminology introduced by Sigmund Freud, the founder of psychoanalysis, such as the unconscious mind, ego, id, and superego.