Southwest Airlines' "Ding" Widget Pops Up on Your Computer Desktop

question 136

Multiple Choice

Southwest Airlines' "Ding" widget pops up on your computer desktop to let you know of lower fares to cities you want to visit. This is an example of a(n) _________ promotion objective.

• A) Persuading
• B) Reminding
• C) Informing
• D) Pioneering

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Definitions:

Human Needs

Fundamental requirements that people need to survive and thrive, including physiological needs, safety, love, and esteem.

Design Thinking

A problem-solving approach that involves assessing known aspects of a problem and identifying the more ambiguous or peripheral factors that contribute to the conditions of a problem.

Near Future

A time period that is immediately forthcoming, typically implying changes or events that are expected to happen soon.

IDEO

A global design company known for pioneering the concept of design thinking and innovative product development.