From a Marketing Management Perspective, It's Best to Think of Customer

question 243

True/False

From a marketing management perspective, it's best to think of customer service as part of Promotion, not part of Product.

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Definitions:

Distribution Network

The interconnected group of storage facilities and transportation systems that move goods from producers to consumers.

Closed-Loop MRP

A Materials Requirement Planning system that provides feedback on inventory levels, production, and purchase orders, enabling continuous updates and adjustments.

Dependent Demand

The need for materials or components directly tied to the demand for final products, where changes in the product demand impact the demand for materials.

Independent Demand

Independent demand is the need for a finished product or service that is not directly influenced by the demand for other products or services.