Because She Frequently Buys Books at Amazon

question 281

Multiple Choice

Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

• A) encoding.
• B) banners.
• C) decoding.
• D) cookies.
• E) surveys.

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Definitions:

Encoding Failure

A situation where the brain fails to create a memory link to information, making it difficult to remember later.

Basal Ganglia

A group of structures in the brain involved in coordinating movement, as well as aspects of learning and emotion.

Procedural Memories

Memories of how to perform tasks or activities, such as riding a bicycle, that are often unconsciously retained.

Hippocampus

A curved structure located within the temporal lobe of the brain, involved in the formation of new memories and is associated with learning and emotions.