Poor Customer Service Is Likely to Reduce a Firm's Customer

question 9

True/False

Poor customer service is likely to reduce a firm's customer equity.

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Definitions:

Abusive Action

Actions that involve mistreatment or misuse, especially by someone in a position of power, which can be physical, emotional, or financial in nature.

Telemarketers

Individuals or organizations that market goods or services to potential customers over the telephone.

Consumer Laws

Legislation designed to protect the rights of consumers and ensure fair trade, competition, and accurate information in the marketplace.

Statutes

Written laws enacted by legislative bodies at the federal, state, or local levels.