The Sales Manager for a Producer of Consumer Convenience Products

question 117

Multiple Choice

The sales manager for a producer of consumer convenience products should recognize that the company may need:

• A) order getters to sell its established line to regular wholesaler customers.
• B) missionary salespeople to support its wholesalers.
• C) order takers to open up new territories.
• D) technical specialists to sell to purchasing agents.
• E) All of these jobs may be needed.

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Definitions:

Social Allergy Effect

Increasing annoyance or irritation resulting from repetitive, bothersome behaviors of a close relationship partner.

Overexposure Effect

A decrease in positive response towards a stimulus after being excessively or repeatedly exposed to it.

Physical Attractiveness

The degree to which a person's physical features are considered aesthetically pleasing or beautiful.

Agreement

The state or condition of having the same opinion or reaching a mutual decision among individuals or groups.