When an AFLAC Insurance Agent Calls a Competitor's Small-Business Customers

question 88

Multiple Choice

When an AFLAC insurance agent calls a competitor's small-business customers to try to convince them to switch insurance companies, what type of sales activity is this?

• A) Missionary calling
• B) Technical prospecting
• C) Telemarketing
• D) Order taking
• E) Supporting

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Definitions:

Balanced Scorecard

A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

BSC Performance Perspectives

Four dimensions used in the Balanced Scorecard framework for strategic management, including financial, customer, internal processes, and learning and growth perspectives.

Leading Indicator

An economic factor that changes before the economy begins to follow a particular pattern or trend.

Lagging Indicator

Metrics that reflect the outcomes of economic, financial, or business activities after they have occurred, often used to assess performance.