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Personal selling is likely to be an effective method of promotion for reaching the opinion leaders in the early adopter group.
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Q93: "Personal selling:"<br>A) involves direct spoken communication between
Q131: Face-to-face communication with large numbers of customers
Q142: Sales training:<br>A) usually isn't necessary if a
Q166: Use this information for question that refer
Q186: A group of male college students are
Q238: The _ says that new types of
Q240: In promotion to intermediaries:<br>A) personal selling is
Q259: Use this information for question that refer