Compared with Other Promotion Methods, PERSONAL SELLING

question 339

Multiple Choice

Compared with other promotion methods, PERSONAL SELLING:

• A) is less expensive when the target customers are numerous and widespread.
• B) is less effective in overcoming sales resistance.
• C) is less flexible in adapting to customers' needs and attitudes.
• D) provides more immediate feedback.
• E) All of these alternatives are correct.

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Definitions:

Formal Operational Stage

The stage in Piaget's theory of cognitive development where individuals gain the ability to think abstractly, logically, and systematically.

Telomere

A region of repetitive nucleotide sequences at each end of a chromosome, which protects the end of the chromosome from deterioration or from fusion with neighboring chromosomes.

Chromosome

A long, threadlike structure made of protein and a single molecule of DNA, found in the nucleus of most living cells, carrying genetic information in the form of genes.

Neuron

A nerve cell that is the basic building block of the nervous system, responsible for receiving and transmitting information through electrical and chemical signals.