To Encourage Potential Customers to Buy a Recently-Released Book, Amazon

question 207

Multiple Choice

To encourage potential customers to buy a recently-released book, Amazon.com provides online reviews written by others who have already read the new book. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Amphetamines

A class of stimulant drugs that affects the central nervous system, increasing energy and alertness, but with potential for abuse and addiction.

Psychoactive Drugs

Substances that affect the mind, mood, or other mental processes by altering brain chemistry.

Tolerance

The process by which one's sensitivity to a substance decreases, leading to a need for increasingly larger doses to achieve the same effect.

Gradual Development

The process of slow and incremental growth, change, or progress over a period.