The AIDA Model

question 161

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of these alternatives about the AIDA model are true.

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Definitions:

Behavioural Disorder

A type of disorder that involves a pattern of disruptive behaviours in children and adults that last for at least six months and cause problems in school, work, or social relationships.

Mood Disorder

An altered mood state severe enough to interfere with a person’s social and occupational functioning (for example, ability to work or go to school) and whose range of symptoms is not limited to the person’s feelings, but affects other bodily and behavioural systems as well.

Childhood-Onset

Referring to disorders or conditions that begin during the childhood years of an individual's development.

Adult-Onset

A term used to describe conditions or diseases that appear for the first time or are first diagnosed in adulthood.