Another Term for Direct Marketing Is

question 286

Multiple Choice

Another term for direct marketing is:

• A) integration.
• B) mass communication.
• C) publicity.
• D) direct-response promotion.
• E) sales promotion.

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Definitions:

Cost Of Goods Sold

The immediate expenses linked to the manufacturing of products sold by a business, comprising costs for materials and labor.

Direct Method

An approach in cost accounting that traces costs directly to cost objects without distributing indirect costs.

Inventories

The raw materials, work-in-progress products, and finished goods that a company holds for the purpose of sale in the future.

Accounts Payable

Liabilities to creditors that must be paid within a short period, usually less than a year.