When Hewlett-Packard Sends an E-Mail to Key Business Customers Announcing

question 201

Multiple Choice

When Hewlett-Packard sends an e-mail to key business customers announcing a special low price on a new type of printer that is faster and produces better-quality color documents than any of its current printers, this is an example of:

• A) direct-response promotion.
• B) integration.
• C) publicity.
• D) indirect-response promotion.
• E) mass selling.