The Canyonlands Corporation Is Introducing a New Product Next Month

question 44

Multiple Choice

The Canyonlands Corporation is introducing a new product next month. To prepare for the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands is budgeting 2 percent of its estimated sales for magazine advertising. This is an example of:

• A) selective distribution.
• B) a "pulling" policy.
• C) exclusive distribution.
• D) a "pushing" policy.
• E) intensive distribution.

---

Definitions:

Diploid Organism

An organism whose cells contain two sets of chromosomes, one set inherited from each parent, which is characteristic of most adult forms of life.

Spermatogenesis

The process of sperm cell development, occurring in the testes, through which spermatogonial stem cells differentiate into mature sperm.

Oogenesis

The process of egg formation in the ovaries.

Secondary Spermatocyte

A cell that originates from the division of a primary spermatocyte during spermatogenesis, later undergoing meiosis II to form spermatids.