Clairol Corp

question 330

Multiple Choice

Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers might be willing to handle the new product, except that retailers are already complaining about overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising and send free samples to 3,000,000 households to convince consumers of the new product's superiority-and to get them to ask for it at their retail store. Clairol is using:

• A) dual distribution.
• B) a "pulling" policy.
• C) direct marketing.
• D) a "pushing" policy.
• E) a sampling distribution.

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Professional Activities

Tasks or duties performed that are related to one's profession or job, often contributing to career development.

Psychologists

Scientists or practitioners who specialize in the study of the mind and behavior, focusing on understanding how human beings think, feel, and act.

Structuralist Approach

A method of analysis focused on the elements of consciousness and how they are organized.