Which of the Following Is NOT True Concerning Adoption Curve

question 25

Multiple Choice

Which of the following is NOT true concerning adoption curve groups?

• A) The early adopter group tends to have the greatest contact with salespeople.
• B) Early adopters are often unusual people who are not seen as opinion leaders.
• C) Innovators rely more on impersonal sources of information than on salespeople.
• D) Business firms in the innovator group are usually rather specialized and willing to take risks.
• E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

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