All of the Following Are True of the Market Growth

question 234

Multiple Choice

All of the following are true of the market growth stage except

• A) the main job is to persuade customers to buy, and keep buying, the company's product.
• B) the promotion must build primary demand and not just for the company's own brand.
• C) more competitors enter the market and mass selling becomes more economical.
• D) the promotion emphasis shifts to stimulating selective demand.
• E) salespeople and personal selling work towards expanding the number of outlets and cementing relationships with channel members.

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Definitions:

Categorical Proposition

A statement that asserts or denies that all or some of the members of one category are included in another.

Singular Term

A term that refers to one and only one object.

Refers

Refers pertains to the action of mentioning or alluding to something.

Categorical Propositions

Statements that assert or deny that all or some members of one category are included in another category.