Which of the Following Is NOT True About the Relation

question 162

Multiple Choice

Which of the following is NOT true about the relation between promotion blends and the promotion target?

• A) Pushing in the channel means using normal promotion to intermediaries.
• B) Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
• C) Promotion to intermediaries emphasizes personal selling.
• D) Pushing within the firm involves promotion to employees, especially salespeople.
• E) All of these alternatives are true.

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Definitions:

Marginal Cost

The price of generating an extra unit of a good or service.

Gallons

A unit of volume for liquid measure equal to four quarts, used in both the US customary and British imperial systems.

Cereal

Grain-based food typically eaten as breakfast, made from processed grains and often fortified with vitamins and minerals.

Secondary Effect

The indirect consequences or impacts of an action or policy that may not be immediately apparent.