Which of the Following Is NOT True About the Relation

question 162

Multiple Choice

Which of the following is NOT true about the relation between promotion blends and the promotion target?

• A) Pushing in the channel means using normal promotion to intermediaries.
• B) Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
• C) Promotion to intermediaries emphasizes personal selling.
• D) Pushing within the firm involves promotion to employees, especially salespeople.
• E) All of these alternatives are true.

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Definitions:

Mutual Fund

An investment program funded by shareholders that trades in diversified holdings and is professionally managed.

Annual Management Fee

A charge by investment managers for managing assets, calculated as a percentage of the total assets under management annually.

Overtime Wages

Additional compensation paid to employees for hours worked beyond the standard working hours, typically at a higher rate.

Hourly Rate

The total compensation or income received per hour of employment.