INDIRECT Channels Are Probably a Better Choice Than Direct Channels

question 255

Multiple Choice

INDIRECT channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of these make INDIRECT channels a better choice.

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Definitions:

Mate Preference

Criteria or attributes an individual finds desirable in a potential sexual or romantic partner.

Social Status

Refers to the position or rank of a person or group within the hierarchy of a society, determined by wealth, occupation, education, or other social variables.

Need for Achievement

A psychological trait that drives an individual to pursue and attain challenging goals, as defined by David McClelland.

Achievement Motivation

The drive or desire to accomplish goals, excel, and strive for success in tasks and challenges.