Many Firms Prefer to Distribute Directly to the Final Customer

question 307

Multiple Choice

Many firms prefer to distribute directly to the final customer or consumer because they

• A) want to control the whole marketing job.
• B) believe they can serve target customers at a lower cost.
• C) think they can do the work more effectively than intermediaries.
• D) can use the Internet to make direct distribution easier.
• E) all of these are reasons why firms prefer direct distribution.

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Definitions:

Urine Testing

A diagnostic analysis of urine samples to detect substances or cells that indicate various states of health or disease.

Ketonuria

The presence of ketone bodies in the urine, often a sign of insufficient insulin in individuals with diabetes.

Diabetes

A metabolic disease characterized by high blood sugar levels over a prolonged period, resulting from defects in insulin production, insulin action, or both.

Daily Injections

The routine of administering drugs or other substances into the body via a needle and syringe on a daily basis.