Seeking to Stop Declining Sales for an Established Mouthwash, a Sales

question 228

Multiple Choice

Seeking to stop declining sales for an established mouthwash, a sales manager suggests that new coloring be added to the product and a major promotion effort be started for the "new" product. The Federal Trade Commission would:

• A) be concerned about the possibility of the firm getting a monopoly.
• B) allow the company to call the product "new" for only six months.
• C) probably not approve of this at all because the product doesn't meet the FTC's definition of "new."
• D) allow the promotion effort if it felt that consumers would think the coloring made it "new."
• E) none of these alternatives is correct.

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Definitions:

Introspection

The analysis or scrutiny of one’s personal mental and emotional activities.

Empirical Approach

A method of investigation that relies on direct observation and experimentation to gather evidence.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgement.

Neuroscience Perspective

An approach to understanding behavior and mental processes through the study of the brain, nervous system, and other biological aspects.