Which of the Following Statements About Direct-To-Customer Channels Is False

question 204

Multiple Choice

Which of the following statements about direct-to-customer channels is False?

• A) Most consumer products are sold via direct-to-customer channels.
• B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
• C) Many business products are sold via direct-to-customer channels.
• D) Service firms often use direct-to-customer channels.
• E) "Direct marketing" does not mean that a firm uses direct-to-customer channels.

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Definitions:

Authenticity Quadrant

A conceptual framework used to assess the genuineness of a brand's identity and communications.

Poseur

Denotes an individual who attempts to appear or act like something they are not, often to fit into a particular social group.

Progressive Reposition

The strategic movement or evolution of a brand's positioning over time to remain relevant and competitive.

Brand Purpose

The reason a brand exists beyond making a profit, typically rooted in social impact or improving customers' lives.