INDIRECT Channels Are Probably a Better Choice Than Direct Channels

question 255

Multiple Choice

INDIRECT channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of these make INDIRECT channels a better choice.

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Definitions:

Maslow's Needs-Hierarchy

A theory in psychology proposed by Abraham Maslow that suggests human motivations are arranged in a hierarchy of needs, from basic physical needs to complex psychological needs.

Job Satisfaction

The level of contentment employees feel about their work, which can affect their performance and commitment.

Overall Motivation

The combined internal drive and external influences that energize, direct, and sustain an individual's efforts toward achieving a goal.

Trust

Confidence in the honesty, integrity, reliability, and fairness of a person or system.