The Marketing Manager for a Producer of Mattresses and Box

question 12

Multiple Choice

The marketing manager for a producer of mattresses and box springs distributes its products through discount stores (like Costco) , department stores, furniture stores, and specialty bedding stores. To avoid conflict with channel members, the manager

• A) should offer purchase discounts based on the quantity of mattresses that the retailer sells.
• B) assume that all channel members have a common commitment to target consumers at the end of the channel.
• C) trust retailers to emphasize sales of his brand rather than the brand of some other manufacturer.
• D) develop different brands or product lines for different channels.
• E) expect one of the large retail chains to step up to the responsibilities of being the channel captain.

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Definitions:

Clan

A group of people united by actual or perceived kinship and descent, often sharing a common ancestor.

Iroquois Terminology

Iroquois terminology consists of words, phrases, and concepts specific to the Iroquois, a group of Indigenous peoples of North America known for their political confederacy and impactful cultural practices.

Mother's Brother

in anthropology, emphasizes the role of a mother's brother (maternal uncle) in kinship systems, which can vary in importance and function across different cultures.

Mother's Sister

Often referred to as an aunt, this term emphasizes the relationship from the perspective of one's mother's sibling.