The Role of "Channel Captain

question 273

Multiple Choice

The role of "channel captain":

• A) should be taken by producers because they have more power.
• B) is to force other channel members to accept the channel captain's plan.
• C) should be taken by retailers because they are closer to consumers.
• D) may not be necessary if the channel members are satisfied with the "status-quo."
• E) is to help a channel system compete more effectively with other channel systems.