Which Statement Is TRUE About Products in the Sales Decline

question 215

Multiple Choice

Which statement is TRUE about products in the sales decline stage of the product life cycle?

• A) Brand managers should phase out this product as quickly as possible.
• B) A declining product may still be profitable for some time and it might be more appropriate to phase out this product gradually.
• C) Customers will always abandon the declining product immediately if an alternative is available.
• D) Phasing out a product at this time is fairly easy and this strategy will cut future losses.
• E) None of these statements about the sales decline stage is true.

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