If a Producer's Marketing Manager Wants Intermediaries to Take Over

question 270

Multiple Choice

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use

• A) exclusive distribution.
• B) selective distribution.
• C) intensive distribution.
• D) a vertically integrated distribution system.
• E) any of these, since every channel member must support a product with promotion.

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Definitions:

Arithmetic

The branch of mathematics dealing with the properties and manipulation of numbers, including operations like addition, subtraction, multiplication, and division.

Cues

Signals or stimuli that cause a response or direct attention, used in various contexts including psychology, communication, and behavior analysis.

ESP

Extrasensory perception, a claimed ability to gain information through means other than the known human senses.

Operational Definition

A statement of the procedures and ways in which a research variable is measured and defined.