Examlex
An ROI estimate is needed during the ______________ step of the new-product development process.
Market Development
The process of expanding into new markets or segments to increase the reach and sales potential of a company's products or services.
Product Development
The process of creating or improving a product or service, from initial concept through market release and beyond.
Diversification
A risk management strategy that involves adding variety to a portfolio to spread out exposure and reduce the impact of volatility.
Market Penetration
The process of increasing the market share of a product or service within an existing market.
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