Which of the Following Is an Effective Source of Ideas

question 172

Multiple Choice

Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?

• A) Customer complaints.
• B) Lead-users of the product.
• C) Competitors' products.
• D) Products found in overseas markets.
• E) All of these would be effective sources of ideas.

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Definitions:

Primary Groups

Small, close-knit, and usually emotionally close groups that are among the first groups a person belongs to, such as family and close friends.

Charles Horton Cooley

An American sociologist known for his theory of the "Looking Glass Self," which explains how individuals develop their sense of self through interactions with others.

Intimate Interaction

Refers to close and personal engagement between individuals, often involving emotional, physical, or sexual closeness.

Impersonal Relationships

Relationships characterized by a lack of emotional depth or personal connection, often temporary or superficial.