Regarding the Idea Generation Stage of the New-Product Development Process

question 76

Multiple Choice

Regarding the idea generation stage of the new-product development process, which of the following is TRUE?

• A) Business firms often get new product ideas from competitors.
• B) It is best to focus on only a few good ideas at this stage.
• C) Studying customers' ideas is not very helpful, since they tend to focus on minor technical changes in existing products.
• D) Most companies don't need a special procedure for seeking new product ideas because so many ideas are coming from so many different sources.
• E) None of these alternatives is true.

---

Definitions:

Normative History-Graded

Influences that are common to a particular generation or cohort as a result of living in the same period of history.

Contraceptive Pill

A medication used to prevent pregnancy, typically containing hormones that inhibit ovulation.

Worldwide Economic Depression

A prolonged period of extreme economic downturn across multiple countries, characterized by high unemployment, low production, and financial instability.

AIDS Epidemic

A global public health crisis caused by the spread of the Human Immunodeficiency Virus (HIV), leading to Acquired Immune Deficiency Syndrome (AIDS).