"Branding" Includes the Use of Trademarks and Brand Names to Identify

question 304

True/False

"Branding" includes the use of trademarks and brand names to identify a product.

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Definitions:

Agency Theory

A theory that explains the relationship between principals (such as shareholders) and agents (such as CEOs), emphasizing the need to align interests through contracts.

Agents

Individuals or entities authorized to act on behalf of others in commercial transactions or legal matters.

Principals

Individuals or entities who authorize agents to act on their behalf in business transactions or other matters.

Esteem Needs

Higher-level psychological needs involving self-respect, achievement, status, and recognition by others, according to Maslow's hierarchy of needs.