Getting Reactions from Customers About How Well a New-Product Idea

question 37

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is

• A) concept testing.
• B) target marketing.
• C) screening.
• D) brand positioning.
• E) product liability.

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Definitions:

Clean Hands

A legal doctrine that requires a party seeking equitable relief to have acted fairly and without fraud or deceit in relation to the matter before the court.

Equitable Remedies

Remedies granted by courts in situations where monetary damages are insufficient, including injunctions or specific performance.

Specific Performance

An equitable remedy requiring exactly the performance that was specified in a contract. Usually granted only when money damages would be an inadequate remedy and the subject matter of the contract is unique, for example, real property.

Injunction

A court decree ordering a person to do or to refrain from doing a certain act.