The Job of Product or Brand Manager Is Often Created

question 123

Multiple Choice

The job of product or brand manager is often created when a firm:

• A) has many different kinds of products or brands.
• B) wants to eliminate the job of the research and development department.
• C) wants to eliminate the job of sales manager.
• D) wants to do away with product "champions."
• E) None of these alternatives is correct.

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Definitions:

Complement

A complex system of proteins in the blood that works with the immune system to destroy foreign pathogens.

Cell-mediated Immunity

A form of immunity that involves the activation of T-cells and other immune cells to defend against pathogens, independent of antibody production.

Antibody-mediated Immunity

A part of the immune response in which B cells produce antibodies after recognizing antigens, leading to the neutralization or destruction of the foreign particles.

T Cells

A type of lymphocyte that plays a central role in cell-mediated immunity, differentiating in the thymus.