The Scientific Method

question 114

Multiple Choice

The scientific method

• A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
• B) is an orderly way of presenting your point of view.
• C) assumes that statistical analysis provides the only basis for rejecting an hypothesis.
• D) is a hit-or-miss approach.
• E) None of these alternatives is correct.

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Definitions:

Acquired Needs Theory

A motivational theory that suggests individuals develop certain needs through their life experiences, including the needs for achievement, affiliation, and power.

Companionship

The feeling of fellowship or friendship that arises from being with others, often contributing to emotional and social well-being.

Need For Power

An individual's desire to control or influence others, a concept in psychology that relates to motivation.

McClelland

A reference to psychologist David McClelland, known for his work on motivation theory, especially the theory of needs which includes achievement, affiliation, and power.