Target Customers Choosing a Particular Brand Over Other Brands, Because

question 204

Multiple Choice

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

• A) brand preference.
• B) brand knowledge.
• C) brand insistence.
• D) brand recognition.
• E) brand positioning.

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Definitions:

Electronic Databases

Collections of data organized for rapid search and retrieval by a computer.

Competitive Market

A market structure characterized by many buyers and sellers, all trying to secure the best possible deal.

Electronic Résumé

A digital version of a résumé, often formatted to be easily read on computers and mobile devices, and to be searchable by keywords.

Decorative Typefaces

Fonts that are embellished or ornamental, designed primarily for aesthetic appeal rather than readability.