Characteristics of a Good Brand Name Include All of the Following

question 334

Multiple Choice

Characteristics of a good brand name include all of the following except:

• A) Be easy to spell and pronounce.
• B) Be trendy and fashionable.
• C) Describe the product and key benefits.
• D) Be legally available for use by the firm.
• E) Match the brand's packaging.

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Definitions:

Proprietorships

Proprietorships are businesses owned and operated by a single individual, where there is no legal distinction between the owner and the business entity.

Partnerships

A legal form of business operation between two or more individuals who share management and profits.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, giving them partial ownership of the company.

Corporation

A legal entity formed under state or federal statutes that is distinct from its owners (shareholders), providing limited liability protection, ease of transferability of shares, and potential tax benefits.