Which of the Following Statements About Packaging Is TRUE

question 302

Multiple Choice

Which of the following statements about packaging is TRUE?

• A) Better packaging almost always increases total distribution cost.
• B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C) A package doesn't have much promotion impact at retail stores.
• D) A good package can aid in the promotion effort, but it's not as effective as advertising.
• E) All of these statements about packaging are TRUE.

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Definitions:

Systems Approach

A holistic perspective that considers all components of a system and their interactions to understand or solve complex problems.

Management Theory

A collection of ideas and principles that provide a framework for effective management and organization of businesses and other enterprises.

Unity of Command

A principle in management and military strategy that stipulates each individual should report to only one manager to avoid confusion and conflict.

Henri Fayol

A French engineer and management theorist who is best known for developing a general theory of business administration and establishing the 14 principles of management.