Which of the Following Statements About Packaging Is TRUE

question 207

Multiple Choice

Which of the following statements about packaging is TRUE?

• A) The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder.
• B) There is very little government regulation of packaging, except for drug products.
• C) A good package can sometimes provide more promotional impact than advertising.
• D) Better packaging almost always raises total distribution costs.
• E) None of these statements about packaging is TRUE.

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Definitions:

Total Asset Turnover

A financial ratio that measures a company's ability to generate sales from its assets, calculated as sales divided by total assets.

Common Stock

A type of equity ownership in a corporation, representing a claim on a portion of the profits and assets.

Market Price

The current price at which an asset or service can be bought or sold in a given market.

Average Sale Period

The average time it takes for a company to complete a sales cycle from initial contact to closing the sale.