When Making Business Buying Decisions, It Is Important to Remember

question 261

Multiple Choice

When making business buying decisions, it is important to remember that:

• A) capital item purchases can't be fully charged off to the current year's expenses.
• B) expense items are depreciated over several years.
• C) large purchases must be expensed in one year.
• D) capital items are expensed in one year-making them less risky to buy.
• E) expense items are very risky since they cannot be depreciated.

Understand the role of personal goals (e.g., wealth accumulation) in influencing leadership effectiveness.

Understand the definition, roles, and types of advertising in marketing.

Identify the strengths and weaknesses of advertising as a promotional tool.

Recognize the concept and impact of wasted coverage in advertising.

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Definitions:

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others, influenced by expectations, culture, emotions, and other psychological factors.

Top-Down

Top-Down processing refers to a cognitive approach where perception starts with the formulation of a high-level concept, and then works down to the finer details.

Just Noticeable Difference

The smallest alteration in a stimulus that an organism can barely perceive.

Schemas

Cognitive structures that help us organize and interpret information, based on our accumulated knowledge and experience.